Overhype is an Aberdeen-based streetwear retailer that's quickly gaining traction as one of the best spots to shop the freshest streetwear and great prices. Their current website was disorganised and to cluttered so I was recruited as part of the team responsible for developing a completely new website. Since they have a large directory, we took inspiration from the like of Nike, adidas and other large retailers to ensure a seamless user experience. We added a store search feature as well as filtering options to help users easily find their desired product. As a result, they've seem significant increases in conversions, minimum order value and positive comments from their customers.